The Unpretentious wine
The idea behind The Unpretentious wine campaign, derived from an observation while I was in my home country-Bulgaria. I was headed to a cosy night in at my friend’s house and was in charge of buying a bottle of wine. While at the store, standing in front of hundreds of wine labels, I realized that strategic advertising has never influenced my choice of wine. As a PR and Advertising student, who believed in the over-exposure of ads, I was shocked. Wine brands in Bulgaria would still rely on TVC from 2005.
When the Final Project assignment was presented, I knew I had to explore the possibilities of creating a long-overdue campaign.
Natali Vaskenova
Apart from spotting the next big advertising opportunity, I am interested in strategy writing, media planning and subtle product promotions- currently exploring how hip-hop lyrics can be used as an advertising medium.
Natali Vaskenova
E-mail: natali.vaskenova@gmail.com
LinkedIn: Natali Vaskenova
Wine industry has been trying to attract customers through sophistication and elite knowledge for centuries - but this is an outdated idea, and you have a good point that choosing a bottle wine should not be a torture. The colour scheme is light-hearted and inviting - should make the choices easier for a girls night out.