My final project is a campaign for Airbnb where I combined both PR and Advertising techniques to tackle a problem regarding brand trust. The strategy is to make travellers feel like home while travelling with Airbnb as they are always being taken care of by Airbnb’s excellent customer services.
I am Quyen Le - a final year PR and Advertising student at the University of Westminster. I have experience working in the media, marketing and communication industry, with a particular specialisation in Social Media, Creative Direction, Copywriting and CSR Communication. I am currently working as a Communication Associate at the University of Westminster where I develop and implement annual marketing strategies for the CSR department and connect Westminster students with volunteering opportunities and sustainable developments. Following graduation, I am eager to work in a PR & Advertising agency or a marketing/communication department of a global company or an NGO.
Quyen Le