GENEXX is based on the knowledge acquired during the university course years and it is characterized by the combination of market research, strategic thinking and creativity. It can be defined as an attempt of change in the automotive industry, enhancing a female consumer audience that has been underestimated for decades and showing how Tesla could contribute to society.
Sofia Sanna
Sofia Sanna was born in Turin, Italy. Before studying Public Relations and Advertising degree at University of Westminster she studied Audiovisual Production in Spain. She developed an interest in PR and Advertising during her career in TV production. Having a background in three separate countries, she developed a curious mind as to with regard to PR and the marketing sector. After graduation, she hope to land a job in a PR and Marketing Consulting firm.
Sofia Sanna
LinkedIn: www.linkedin.com/in/sofia-sanna-serrano