H&M
Fashion 2.0 aims to not only solve the challenge seen on the concept board but to generate a return on investment for H&M’s long-time commitment to sustainability and to attract the customer of tomorrow.
The campaign is a transparent, interactive and exciting digital journey throughout the creation of the collection by Gucci for H&M. This approach can convince fashion consumers about the commitment to sustainability of both companies.
Ioana Cobusneanu
Nevertheless, this project allowed me to combine my interest in Fashion, Luxury Marketing, PR and Event Management. The PR & Advertising course at the University of Westminster prepared me for building this campaign on my own, while a Branding course during my exchange semester in Madrid and a short course in Paris about Luxury Management helped me approach the assignment from different perspectives.
Ioana Cobusneanu
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