`Seize the Moment’ is an integrated PR & Advertising campaign aiming to represent the H&M Rental Service as an opportunity to seize the moment by getting the unique looks without paying the price. The campaigns’ target audience is Generation Z as they are believed to be the ‘New Wave’ of consumers that by 2030 will become the biggest demographic group with the highest buying power. Therefore, it is crucial for the further development of H&M to build a trust and understanding of the brands values to ensure a strong relationship with the future generation while consumers get more and more environmentally conscious and are seeking purpose driven brands.
Zoe Gralinska-Sakai
During her time at the University of Westminster Zoe gained experience in Fashion and Design communications, and is now keen to extend her education further within concepts of business and communication strategy, brand building and the environment.
Zoe Gralinska-Sakai
email: zoyusia@gmail.com
Lovely colour scheme! The idea of seizing the moment and of empowering young women is very appealing. 'Look like a million dollars' for a couple of quid is catchy. Great job!