Dolce and Gabbana in China
- uowpradds
- May 14, 2020
- 1 min read
Updated: Jun 3, 2020
Due to my interest in the fashion industry, I always knew that my final project would involve a fashion brand in some way. Doing my final project on the crisis management of Dolce and Gabanna in China stems from the fact that I wanted to push myself to not just do a regular campaign to drive sales but to solve an issue that luxury brands have made repeatedly. I decided to use this assignment as an opportunity to learn more about an industry that I loved and explore ways to attract consumers besides using PR and Advertising. The Chinese market is growing in its importance every day and I feel fulfilled having researched about it for my final assignment as I have gathered so much useful information to take into the working world.
Tyra Dcosta
Email: tyradanielle22@gmail.com
Crisis management is fascinating yet tricky - and you're right that D&G are in dire need of improving their image in China. Your idea of physical pop-ups to celebrate Chinese New Year is really good - it means the brand travelling TO the culture, not trying to talk about it from a distance... Engaging with opinion leaders add a digital dimension to the campaign, nice touch!