We are "#TooGoodForFilters"
My final project was inspired by what I was seeing plastered all over the press at the time of my research and preparation. Instagram is part of the holy trinity of social media, and I could see that after the huge scandal of Cambridge Analytica the reputation of Facebook companies´ had been deeply hurt with the UK public. In addition, I could see the influence that Instagram had on my own mental health and I wondered about the great effects that the brand could have if it changed the narrative to something more positive and inclusive. Lastly, when thinking about choosing this brand for my project, I found myself intimidated by the prospect of handling such a big company but ultimately that’s exactly what motivated me to throw myself into work and create the best campaign I could.
About the creator:
I am a dynamic and creative PR and Advertising (soon to be) graduate who is always looking to learn from her surroundings and thrives in challenging environments. I have a diverse range of work experiences spanning across Marketing, Social Media, Event Planning, Editorial and Design, Copywriting and Administration.
In my former role as a Marketing Assistant at the University of Westminster I designed social media strategies (for Instagram, TikTok and Spotify), supported content creation, helped in the planning and implementation of campaigns and projects around clearing and hosted and assisted prospective students’ events.
After graduation I would like to explore opportunities at creative agencies as well as in-house, pursuing roles in strategic planning, creative, and specialising in Social Media.
If you have any questions or comments feel free to contact me.
Hope you enjoy the show 😉
Michelle Puga Medina
Email: mich.pmed@gmail.com