UNICEF Campaing
My concept board represents my final year project- the Mommy Let me Breathe integrated campaign. With this idea, I wanted to tackle an extensive issue, which Serbia has been facing for decades now- pregnancy smoking. I am hoping to raise awareness and change the way women think, making them understand the consequences of their bad habits.
About the creator
Hi there! My name is Mina Vucic and I am one of the 2020 Public Relations and Advertising graduates. I have a passion for traveling, learning languages, and creativity! Ever since I was a teen, I knew working in media and publicity was for me. With my international background and fiery personality, I think I have picked the perfect course and a successful field of work for the future. My concept board represents my final year project- the Mommy Let me Breathe integrated campaign. With this idea, I wanted to tackle an extensive issue, which Serbia has been facing for decades now- pregnancy smoking. I am hoping to raise awareness and change the way women think, making them understand the consequences of their bad habits.
Mina Vucic
You've found a striking statistic and a strong slogan - this campaign is catchy and, hopefully, can change dangerous habits... Interesting idea to combine online (hashtags) and offline (seminars) - to offer options to the ladies who may want to connect with the topic!