“Own Your Period” is a campaign for the menstrual cup brand Organicup, aiming to remove period stigma and address the problem of mental health-related issues resulting from body dissatisfaction, many young females in the UK are experiencing. The campaign empowers young females by creating positive narratives around menstrual health, focusing on developing a safe environment which places their mental and physical health at its core.
Adriana Vartaci is a driven individual with a strong interest in feminism and social change. Throughout her studies, she focused on the societal role of PR and Advertising, and the unique tools they provide for addressing issues and shaping cultures. Her most recent and significant projects on women’s empowerment include: the “Own your period” campaign and a thorough investigation of “The challenges for achieving gender equality in London’s Advertising Industry”.
Adriana Vartaci
Email: adriana.vartaci@outlook.com