top of page

Ultimate Boss Fight



Behind the campaign

An integrated public relations and advertising campaign addressing crunch culture in the video game industry through the power of documentaries and socially conscious gamers.


José Lumanlan

José’s interest is mainly reading, which pretty much makes him a bookworm. Honestly, if that’s it, isn’t he just a worm? He also has this chaotic way about going off tangent. One would, nicely, call him odd; he’d differ: “it is more of a magnificent, if sometimes bizarre, a gateway of imagination!”. On a good day, it leads him to quite nifty ideas and on a strange one, he may compare himself to tiny, long, and cylindrical creatures. Nevertheless, - oh, yes, the personal info. Back on track, he’s into copywriting and sees design on the side. Prefers creative and some PR. He’s young and wants to learn from other specialities too. His back hurts though.


José Lumanlan

26 views0 comments

Recent Posts

See All

Comments


bottom of page